Your mission
- As part of the Comm’s, Social & Entertainment team, this role’s purpose is finding the right Influencers, creator & Entertainers relevant to PUMA.
- Budget planning & ongoing follow up for your field of play & responsibilities.
- Represent European Culture, Influence & Entertainment Strategy in the global brand organization and at key European fashion, trend and sports culture across energy cities and local communities.
- Planning and implementation of paid & organic influencer & Entertainer campaigns to drive awareness, engagement, and conversion.
- Lead our influence & entertainer strategy and agency development content calendars & product/event rollouts.
- Find and manage relevant influencers & Entertainers to represent PUMA in social media with our accounts.
- Lead of Influencer & entertainer projects, seeding & agencies.
- Support challenge and build Influencer & entertainer seeding plans for key initiatives.
- Creation of briefings for influencer & entertainer content productions
- Facilitate engaging and innovative content creation
- Define, work and track relevant seedings campaigns to drive organic awareness.
- Take care of tracking and reporting social media KPI & influencer/entertainer content
- Share relevant results proactively within the European Marketing team.
- Understand the business priorities within your field of play / category and understand why.
Your talent
- Degree in Marketing, Communications, or a related field, with 5+ years of experience in influencer marketing, creator relations, or entertainment strategy, ideally within a lifestyle, fashion, or sports brand environment.
- Strong understanding of European culture, trends, and entertainment landscapes, with the ability to translate global brand strategies into impactful influencer and entertainer activations across key energy cities.
- Proven experience in identifying, managing, and leading a diverse portfolio of influencers and entertainers, as well as steering external agencies to develop content calendars and product rollouts.
- Hands-on knowledge of content production, seeding plan development, and the creation of detailed briefings to drive both organic awareness and paid conversions.
- Strong competence in budget planning, KPI tracking, and reporting to evaluate the effectiveness of influencer campaigns and ensure alignment with broader business priorities
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
