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Merchandising / Buying, Herzogenaurach, Germany

Senior Manager Global Go-To-Market Football Footwear

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Translate global BU and Director‑led strategy into actionable merchandising and GTM plans, supporting portfolio focus, range clarity, and consistent global footprints across markets and channels

  • Own the consolidation and application of consumer, trend, market, and channel insights to inform seasonal planning, assortment decisions, and prioritization discussions

  • Play a key role in franchise and lifecycle planning, supporting line planning, forecasting, and roadmap execution in partnership with Product and Planning teams

  • Lead the development and roll‑out of seasonal playbooks and global assortment plans, working closely with Product and Marketing to support commercial targets and KPIs

  • Drive volume and allocation planning inputs, partnering with Commercial and Market teams to balance global guidance with local needs and opportunities

  • Own in‑season performance tracking and analysis, leveraging WHS and DTC data to identify risks and opportunities, recommend actions, and support monthly performance recaps and teardowns

  • Ensure strong GTM execution excellence, continuously improving tools, processes, and ways of working to support scalable and efficient seasonal delivery.

Your talent

  • 7+ years of experience in merchandising, GTM, commercial planning, or related roles, ideally within a global, consumer‑centric, matrix organization

  • Strong ability to work hands‑on with data and insights, translating complexity into clear recommendations that support sound business decisions

  • Proven experience collaborating cross‑functionally across Product, Marketing, and Commercial teams, with a solid understanding of end‑to‑end GTM flows

  • Deep familiarity with assortment planning, forecasting, volume planning, and seasonal execution cycles, with attention to both detail and timelines

  • Comfortable owning key workstreams and driving alignment across multiple stakeholders, while operating within a broader strategic framework

  • A proactive, structured, and solution‑oriented mindset, with strong communication skills and the ability to thrive in a dynamic, global environment.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.