Sports company PUMA has appointed Anne Putz (53) as Senior Director Corporate Communications with immediate effect. In this role, she will lead PUMA's external and internal corporate communications and act as the company’s spokesperson. She reports directly to PUMA CEO Arthur Hoeld.
Born in Luxembourg, Putz has more than 25 years of experience in international corporate communications and has held leadership positions in various industries, where she developed and implemented strategic communications concepts. Among others, she has worked for adidas, neckermann.de, logistics company GLS, technology group GEA and, most recently, Heraeus Precious Metals. She began her career as a journalist at the Bloomberg news wire.
"With Anne, we have an expert on our team who will bring new energy and perspectives to PUMA's corporate communications," said PUMA CEO Arthur Hoeld. "Given her excellent network and many years of experience, I am convinced that she is the right person to further develop external and internal corporate communications during this important phase for our company."
“In times of change, clarity, consistency and credibility in communications are essential,” said Anne Putz. “Together with my team, I look forward to strengthening trust among internal and external stakeholders and contributing to positioning PUMA as one of the world’s top three sports brands.”
Anne Putz succeeds Kerstin Neuber, who left the company at the end of 2025.
