Your mission
Purpose & Overall Relevance
- This role plays an instrumental part in the way the brand is portrayed and leveraged in association with HYROX partnership within the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of PUMA as a leading brand in Elite Performance.
- He/she will be the key person to drive business for all HYROX licensed merchandise and return on investment, esp. in DTC and gym channel.
- Key driver and implementer of the global HYROX plans into local level.
- To optimize and leverage the relationship between PUMA and local gyms/athletes, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as “HYROX official”.
- Creation and implementation of a mutually agreed local strategic partner plan (following global plan) that forms the guiding principle for how PUMA manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
- Drive and coordinate the process towards optimizing the activation and events.
Key Responsibilities
- Support Performance category lead, on annual planning of HYROX on:
- related projects esp. in gym/DTC,
- SPOMA assets (athletes, gyms) management,
with effectively manage and implement relevant budgets.
- Work with team to ensure full alignment with all relevant functions on both global and local level including but not limited to: local entities and sales forces, and all other relevant stakeholders.
- Ensure proper implementation of the HYROX Partnership Strategy in the local market and use of contractual entitlements with strong focus on consumer activation and topics (i.e. CRM, digital / social media etc).
- Constant tracking and analysis of HYROX business as well as local trend in cross-fit market.
Your talent
- Resolute and a good problem solver, driven to succeed and deliver against expectations
- Strong project management skills
- Fluent in English and Chinese
- Strong market and industry awareness
- Good negotiation and interpersonal skills
- University degree,
- Minimum 10 years’ working experience in Marketing, preferably with experience in Sports Marketing,
- With in-house working experience of Sportswear brand(s),
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
