Your mission
The Marketing Activation Manager Golf plays a key role in strengthening the COBRA and PUMA GOLF brands within the local market. This position is responsible for executing regional and global marketing activation strategies, ensuring brand consistency, and delivering impactful consumer experiences across all relevant channels. The role requires close collaboration with internal cross-functional teams, key accounts, and external partners to drive brand heat, commercial success, and high-quality market execution.
KEY RESPONSIBILITIES:
Marketing Activation & Brand Building
- Translate global and regional activation strategies into locally relevant consumer touchpoints that elevate COBRA and PUMA GOLF’s presence.
- Execute Go-To-Market plans across digital, PR, wholesale, and sports marketing channels.
- Ensure brand messaging is consistently executed in all consumer-facing initiatives.
- Manage and deliver product seeding programs, influencer collaborations, and PR initiatives to increase visibility and engagement.
Event & Asset Activation
- Implement the local marketing event strategy, aligning with the regional roadmap and global brand direction.
- Own the regional Cobra custom fit event strategy and annual event roadmap. Activate key assets, including athletes, ambassadors, influencers, and federations—in partnership with Sports Marketing and regional marketing teams.
- Ensure events are integrated into the full consumer journey—from awareness to conversion—driving measurable impact.
Cross-Functional Collaboration
- Work closely with Golf Brand, Sport Marketing, Merchandise, Sales teams, and Key Accounts to ensure alignment and seamless execution.
- Maintain strong communication flows between local markets, regional marketing, and the global brand organization.
- Support sales teams with trade marketing initiatives, in-store activation guidance, and tailored account marketing programs.
Budget Ownership & Performance Governance
- Manage and allocate the local marketing activation budget efficiently and strategically.
- Establish KPIs, ROI frameworks, and performance tracking to evaluate the impact of local activations and campaigns.
- Ensure financial objectives are met within the annual marketing plan.
Strategic Support & Market Insights
- Partner with senior brand and marketing leadership to identify short- and long-term growth opportunities.
- Provide insights into market trends, consumer behavior, and competitive activities to help shape future strategies.
- Support the creation and delivery of product roadmaps and seasonal activation plans.
Your talent
- A minimum of 2 years’ marketing experience working for a consumer products company, with responsibilities in the areas of marketing management.
- A strong passion for sport, especially golf, is essential.
- Excellent communication and interpersonal skills, paired with strong analytical abilities to interpret data and drive insights.
- Ability to work both independently and collaboratively in a fast‑paced environment; detail‑oriented, resourceful, and self‑motivated.
- Must possess excellent written and verbal communication skills
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
