Sales / Wholesale
Head of Sales & Business Development
Ho Chi Minh City, Vietnam
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Your Talent
Education:
University Degree in Business / Management / Marketing or equivalent
Advanced understanding of Supply Chain, Finance and Marketing
Professional:
Functional: 10+ years in Sales / Retail
Industry: Sport, FMCG, Consulting
Leadership: 4+ years in matrix org
IT Skills:
Excel: Advanced
PowerPoint: Advanced
Language Skills:
Fluent in English in both written & spoken
Competencies:
Influencing and Communication
Analytical Thinking / Problem Solving
Strategic Acumen / Business Focus
Result orientation
Negotiation
Proven interpersonal, presentation and facilitation abilities to operate effectively with cross-functional teams
Functional Skills:
Excellent intuitive understanding of the wholesales business, competitive environment and future demands in the industry
Key Account Management
Business Presentation
Business planning and forecasting
Your Mission
The Head of Sales and Business Development is responsible for driving profitable and sustainable market share and net sales growth in alignment with the wholesale financial targets. This position leads the wholesale strategy execution across key accounts, ensures standardized practices in sales operations, builds and develops the local sales team, and plays a pivotal role in supporting the brand’s mid- to long-term strategy in Vietnam. The ideal candidate will embody strong commercial acumen, leadership capabilities, and a collaborative mindset, while delivering operational excellence in line with PUMA’s standards
Task 1: Wholesale Leadership and Customer Relationship Management
- Lead all wholesale activities with the objective of becoming the ‘preferred partner’ in the market
- Build and maintain strategic relationships with key decision-makers in all major accounts
- Foster transparent, data-driven partnerships that ensure mutual commercial success and long-term growth
Task 2: Strategy Execution and Sales Standardization
- Support the development and localization of PUMA’s wholesale strategy
- Ensure seamless implementation of regional sales initiatives, including account management frameworks, segmentation models, and trade terms policies
- Drive executional excellence across all wholesale operations
Task 3: Sales Performance, Forecasting and Reporting
- Forecast, track, and report performance against key sales KPIs, including sales revenue, margins, trade terms compliance, and order book status
- Analyze customer performance, market trends, competitor activities, and sell-thru data
- Provide actionable insights to optimize ROI and identify new growth opportunities
Task 4: Strategic Support and Business Planning
- Collaborate with senior local management to define and implement mid- to long-term brand and sales strategies
- Contribute to GTM (Go-To-Market) planning and resource prioritization to ensure alignment with business objectives
Task 5: Business Development Initiatives
- Identify and explore new business opportunities, channels, and partnerships to expand PUMA’s market reach and revenue streams
- Collaborate with cross-functional teams to evaluate commercial viability, develop entry strategies, and support implementation of new initiatives
- Monitor industry trends and competitor activities to stay ahead in a dynamic retail landscape
Task 6: Sales Organization Development and People Leadership
- Recruit, structure, and scale the Vietnam wholesale team in alignment with organizational blueprints and business needs
- Set clear performance expectations and KPIs for direct reports
- Develop, coach, and inspire team members, promoting a high-performance and collaborative culture
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
