Your mission
Translate the BU strategy into a global merchandising strategy and drive the company’s direction towards a more focused range (range reduction) and global footprint (mandatory range)
Drive insight into the planning across consumer, trend, market and channel insights
Drive multi-year franchise lifecycle plans from incubation to maximization incl. line planning, forecasting and tracking
Build seasonal playbook and global assortment plan rooted in the consumer, that drive sales and achieve the set KPI’s
Create assortment line planning with curated consumer centric product ranges & packages that serve the needs of WHS, Retail & eCom, set GRR, distribution & segmentation, identify commercial opportunities & gaps
Set Volume Guidance and allocation
Drive alignment across Marketing x BUs x Commercial Functions to land cohesive and meaningful stories packages and product plans towards the consumer
Align key stakeholders and drive projects to capture growth and meet commercial targets
Create and land the distribution framework in alignment with the commercial functions
Drive milestone content readiness for the BU across divisions towards improved and earlier sell-in readiness
Drive close interaction with cluster go to market teams to drive the strategy and seasonal 360 plans into execution and capture feedback to shape future strategy
Deliver framework and seasonal execution to ensure global communality while balancing local specific needs (mandatory range)
Provide in-season analysis utilizing WHS & DTC data and deliver FC at key milestones providing clear calls to action required
Lead teardowns to review performance and react to market shifts and deliver monthly marketplace recaps
Lead the team by fostering team and talent development through coaching and mentoring. Ensure the right environment is set for the team to deliver against the business needs. Ensure the teams capabilities evolve with the business and industry needs and support their professional growth.
Take ownership and drive consistency with your peers across categories.
Your talent
12–15+ years of progressive experience in Global Merchandising, Commercial Strategy, GTM, or Business Unit leadership with focus on Sport Lifestyle Market
Proven ownership of global, multi-market merchandising strategy at scale
Experience leading large, cross-functional teams in a complex matrix organization
Experience driving transformation initiatives (range simplification, process standardization, global frameworks)
Proven ability to translate BU and corporate strategy into multi-year global merchandising roadmaps
Strong track record of driving range reduction and portfolio focus to unlock growth and improve productivity
Deep expertise in franchise lifecycle management (incubation → scale → maximization → renewal)
Advanced commercial acumen across Wholesale, Retail, and eCommerce
Data-Driven Decision Making & Performance Governance
Ownership of KPI frameworks (revenue, margin, productivity, sell-through, GRR) at scale
Demonstrated ability to influence senior stakeholders across Product, Marketing, Sales, Finance, and Regional leadership
Strong executive communication skills with experience presenting to C-suite or board-level audiences
Proven ability to create organizational alignment around focused product stories and seasonal narratives
Experience improving sell-in readiness and milestone governance across divisions
Experience leading senior managers and developing future leaders
Strong coaching mindset with a focus on succession planning and capability evolution
Highly consumer-obsessed yet commercially disciplined
Decisive, outcome-oriented, and comfortable making high-impact trade-offs
Strong systems thinker who builds structure without sacrificing agility
Resilient and adaptable in dynamic, fast-paced global environments.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
