Investor & Ad-Hoc News

McLaren Racing and PUMA unite on performance and style in new multi-year Team Kit and Apparel partnership from 2026

PUMA appoints Anne Putz as Senior Director of Corporate Communications

PUMA appoints Nadia Kokni as Vice President Global Brand Marketing

PUMA SE secures additional financing with a bridge loan of €500m and additional confirmed credit lines of €108m

PUMA OPENS ITS BIGGEST EUROPEAN FLAGSHIP STORE IN THE HEART OF LONDON, BRINGING THE BEST OF THE BRAND CLOSER TO CONSUMERS

PUMA relaunches Company Magazine CATch UP to showcase the best of the brand

PUMA shifts to licensing model with United Legwear Company LLC in the US and Canada

PUMA enters reset phase in Q3 and outlines strategic priorities

PUMA reorganizes Brand Marketing and appoints Maria Valdes as Chief Brand Officer

PUMA appoints Ronald Reijmers as Vice President Global Retail

PUMA appoints Thomas John as Vice President People & Organization

PUMA RELEASES NEW PODCAST UNPACKING THE PAST, PRESENT AND FUTURE OF FOOTBALL JERSEYS