Investor & Ad-Hoc News

PUMA appoints Laurent Fricker to lead Sportstyle Business Unit

PUMA names James Carnes Senior Vice President Creative Direction

PUMA announces long-term partnership with VfL Gummersbach; CEO Arthur Hoeld joins Advisory Board

PUMA teams up with Shincell to develop next generation of leading running foam technology NITRO™

PUMA completes reset in 2025; 2026 designated as transition year

PUMA creates separate Business Unit for Training at its global headquarters to sharpen focus on important growth category

Statement by PUMA CEO Arthur Hoeld regarding the recent announcement by ANTA Sports Products Limited

McLaren Racing and PUMA unite on performance and style in new multi-year Team Kit and Apparel partnership from 2026

PUMA appoints Anne Putz as Senior Director of Corporate Communications

PUMA appoints Nadia Kokni as Vice President Global Brand Marketing

PUMA SE secures additional financing with a bridge loan of €500m and additional confirmed credit lines of €108m

PUMA OPENS ITS BIGGEST EUROPEAN FLAGSHIP STORE IN THE HEART OF LONDON, BRINGING THE BEST OF THE BRAND CLOSER TO CONSUMERS